Theoretical study into audience

Uses and gratification

 I would say that people would watch our video when they are trying to compare their life to the lyrics of the song, this would be when they have heard the video somewhere else and have decided they want to watch the video and they me just watch it to reflect their mood and feel like they are not the only one, this is Personal Identity, they may also want to watch it so they can see what the artist (Chris Brown) looks like and they may want to look like him as well so they want to see what he's wearing, what his hair looks like etc.

Others may watch our video as a Diversion, they will try and escape from real life if they are finding it tough, however our video is quite a dark and this may have the opposite effect on people.

They may want to watch the video because they have heard their friends talking about it and would want to know what they are talking about, this will give them more to talk about with their friends and they would be part of the group.

Some may want to watch the video for information, this is called Surveillance, they would watch the video so they can get information about the artist or the band, for instance we have watched a lot of videos to get ideas for our own because they are in the same genre.




Focus and Ambient Audiences

When people go to watch our video for focused reasons they will be watching it to look at the artist, our video sells the artist and as he is seen as attractive they may watch the video just to look at him. The audience may also watch our video because they want to see the story being told, they may like the song and want to see someone else's artistic view of what the song means. we have used a lot of cuts in our video to keep the audience entertained and it has a strong narrative.



  Some people may just watch the video in the background because they want to listen to the song, this is an ambience audience, our video has a strong performance from the main artists, it has quick edits so it flows. It has a simple narrative and we change locations a lot.