Target Audience

Our target audience is teenagers and younger adults, to be more specific 15- 25 year olds. Initially we thought all teenagers would be targeted, 13+, as this age do listen to Usher, Chris Brown and other types of R&B music. But we thought against this as at that age they don't understand, to an extent, what relationships are about, and more importantly, they would not understand what the artist is feeling in the video. They cannot relate to what the artist is thinking and what is going through in his mind, which is what we want to achieve.

We want to make the video appealing for both gender's, as both male and female listeners would have experienced the situation the artist is in.