Main Ideas of Music Video

Idea for Chris Brown- Froze

When listening to the song for the first time, we automatically pictured a dark and slow setting of the video. We came to this conclusion because of the lyrics of the song,the first two lines indicate this: "I've lost my temperature, where've all my sunny days gone" shows that this is an unhappy song. Also the beat and rhythm of the song is slow and soft which reflects dark and unhappy settings in other video's. Whereas, up beat rhythm's, usually portray bright and happy settings.

This is an example of an up beat happy song, showing bright setting and a variety of colours. The song is 'Mika - Lollipop'.

Here is an example of a slow beat song with a dark setting to the back ground. the song is Tu Pac ft Elton John - Ghetto Gospel.

Firstly we had an idea. Before the music would begin, we would film the artist and his partner talking at a random location, and in the end, show her splitting up with him. We would then see him upset and angry, leave the location, then the music will start.

We imagined our artist walking down an empty street (empty street representing an 'empty heart' as he has just broken up with his partner) with his facial expressions as sad and wondering what went wrong in their relationship.

Another idea we had was instead of having an empty street, use a street with the public in view, and have them edited to be walking backwards and our artist to be walking forwards. This would show our artist wanting to go back in time and retrace his steps and find out what went wrong, but he can't because it's gone and there's nothing he can do about it, this being shown as the artist being the only one who is walking forwards.

Whichever idea we wish to choose, we will be putting in special affects and editing techniques to indicate the artists mind to be 'lost'.