Star image is constructed out of a range of materials (films/video/posters/magazines)
Stars represent a shared culture e.g. being thin, fashion trends and religion.
We get the idea of what we should be like from stars.
Some stars support hegemony by conforming to the ideal.
Celebrity magazines compare us or encourage us to conform to the ideal.
Star persona is fragile and can be broken at any time.
Rita ora's video's portray her as being a 'bad girl' by how she is seen partying in the video 'How We Do'. Also in the video RIP she is swaggering around the warehouse looking like the girl you cant have and with the attitude of her body language showing she is the top girl in the industry.This sells to the target audience, teenagers and younger adults, as this is how this age want to be seen as and also what this age are stereotyped to do. Both video's, for obvious reasons, make Rita the center of attention. Especially in 'How We Do' she is the popular member of the party and everyone ants to be seen with her, this is also how teenagers want to be seen as the heart of the parties and as the cool kid.
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