Music video's have changed over time along with the technology that makes them. From the special affects used to the different camera angles. We analysed a modern video and dated video from the 70's/80's.
Nicki Minaj - Spaceship
She is portrayed as a sex icon as she is paraded in a bikini and uses explicate dance routines. She is also portrayed as a god/princess by the way she is carried on a bed by 'slaves'. She is also seen to be representing her culture with dancers in costume which is shows her taking pride in her culture.
Technical Development
CGI used throughout
Camera angles, harder angles
Special affects (slo-mo)
Costume
Attributes
Lyrics- Doesn't tell a story and they also don't make sense
More about the beat and rhythm than the lyrics
Style- Surreal, over- exaggerated, loud and bold
Rick Astley - Never gonna give you up
Representing of the artist;
Childhood crush, lover, fashion icon in his day
Technical Development
Limited lighting and simple camera angles
Artificial lighting to keep with the up beat vibe
Slow cuts
Attributes
Lyrics - tell a story and the way how he feels
Style - simple, more about the actual song than the video. He is the main attraction.
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