Script For Task 3

Video Feedback

In this clip if you look closely there is a patch covering a torch that we accidently left in shot. Our teacher spotted this and told us to crop the clip. However, to have a wide variety of shots we needed a long shot, because this we selected a part of another clip and over-layed it onto the torch. We then asked our class mates if they saw anything wrong with the clip but they did not notice it.

Here you can see that we have used a blue filter over the clip. This remains throughout the rest of the verse. In our teachers feedback she suggested that this would give our video a colder feel after the break up. This also links to our ancillary products and the song title.

One piece of feedback that we received from our class mates was that we need a slight introduction to our chorus, instead of just going straight into it. From this feedback, we added a couple of short clips of our chorus whilst the verse is being sang.

Our teacher said that our video would benefit from more close-ups, so we added more. 

We were also given the idea that we should add a flash back before the break-up, we showed this by desaturating the shots to show that it wasn't the same time as the rest of the video. To get full effect we told them to act happy.

In our qualitative research, we were given the idea to have the artist walking down the street singing. We already had this idea when we gave our initial pitch and this feedback backed up this idea.

We received some on the spot feedback saying that we should include more side shots of the artist. We added these in the chorus.

Another part of our qualitative research outlined the idea of filming at night. We did this by, through each verse, progressively getting darker. This gave the narrative a more realistic time period. As time went on we gradually had to use more artificial light.

Ancillary Feedback 

The positive feedback that we received for the magazine advert was;

• Good use of effects
• Information is clear
• Right use of lighting in the background
• They like the main image 
• Connects all 3 products to the artist
• Image is good and memorable
• Relevance to the star persona

Negative feedback;

• Text looks unprofessional 
• Doesn't show the star persona 
• Genre isn't clear 
• The font doesn't match the theme
• Outer glow looks less professional 
• The 'limited edition...' is a block of text, doesn't look good

Positive feedback received for the Digipak;

• Good use of framing
• Like the overlapping pictures
• Like the inside panels being continuos 
• Use of the yellow in the black and white image catches the eye of the consumer
• Like the use of the continuos imagine from front to back
• Lens flare looks professional 
• Flowing imagine inside
• Link between the front and back panel is effective
• Front and back panel being in colour stands our from the rest of the Digipak

Negative feedback;

• The complete shift in tone to the third panel feels disjointed
• Feel like the fold in the slab looks slightly stretched
• The 2 inside panels where the CDs go seem pointless

What we'd change

If we did this project again we would change a few things. Firstly we would allow ourselves more time to complete the ancillary products as we only had 1 and a half lessons to do it. Because of this our text isn't how we would like it and seems out of place as it doesn't really fit our theme

We would also change the third image on the inside of our Digipak. This is because it doesn't relate to the other pictures and doesn't link.

For our video, we would cut out little mistakes such as the torch and the tripod which slightly got in some of our shots.

The performance of the artist could have been a bit more enthusiastic in places so that the visuals match the lyrics. 

We should of got a larger variety of side on shots as we had to use the same clip several times.