Prezi draft

Consider to what extent you have created an effective promotional package for your artist.

In my opinion i believe we have created an effective promotional package for our artist. With the exception of a few things.

How have you used mise en scene, motifs, themes, composition etc to present a particular image of your artist? 

The mise en scene we used to present a particular image was to dress our artist in the  appropriate clothes that a normal R&B artist would wear. This being High Tops, Jeans Shirt and a Hoodie. Also the lighting we used in particular scenes and shots were used to exemplify the artists looks and character, making sure that he was the main attraction to the music video and digi pak. 
The theme we followed was that of the split up with his partner and how he felt and reacted after she went through with it. This theme of break up and a theme of love is very common with R7B. We expressed this through the magazine by having the artists head down with hands in pockets showing his sadness, this again having the attention on the artist.

What do you think the expectations of your target audience are for each of your products and the package as a whole?

I believe our target audience would expect to see our products to go with a sad and lonely look to each product and as a whole. They would expec to see the artist alone in each shots and pictures through out the music video and in the magazine and digi paks as this is what is represented in the lyrics and the flow of the song. I believe that they would also expect dark colours and lighting to yet again reflect the artist mood and feelings, so they can relate to what has happened. But, because of the traget audience age of being from 15-25, they would expect it t still have a young vibe to it. For instance the magazine advert should include modern style editing techniques rather than just a plain black and white or normal image.

Do you think you have met these expectations? 

I believe we have met these expectations as each of our promotional products follows our genre, what our target audience would expect to see and also to attract attention to the artist and make him the center of attention.